Opening doors for dialogue
Google: Celebrating Pride inside and out
Creating a culture of inclusivity at Google is a year-round practice, but Pride month gives the company extra reason to celebrate its LGBTQ+ employees and recognize their vast contributions. We needed to give these employees a campaign they could be truly proud of.
We co-created the story with Google’s LGBTQ+ Employee Resource Group—a purposefully inclusive process that started with (what else) Google Search. The result was the “Proud to Be Here” campaign, highlighting key moments in LGBTQ+ people’s history. Deliverables included office posters, digital assets and a video showing how far LGBTQ+ people have come in the fight for their most basic rights.
Additional creative credits: Andy Kendig, Alyssa DiJoseph, Thatcher Bell
Google: Architecting an industry evolution
While tech giants may be swimming in AI related conversations, the Environmental Health and Safety world has historically been slow to adopt change. Google saw an opportunity to be at the forefront of that conversation.
They came to us to quickly produce a splashy presentation to turn heads at an industry conference. Whimsical animations paired with punchy storytelling put our speakers at center stage, positioning Google as leaders of AI and Machine Learning for the EHS space.
Change
Let’s talk about what’s holding me back from letting the computers take over …
Change. Since the dawn of time, change and being able to manage change across human beings is our number one strength and weakness. As we start to introduce productivity based tools and interventions, we’ll then need to get used to the fact that … maybe we can trust the machines to handle a little bit more, potentially even automating non-repetitive tasks.
Errors
AI and ML can only be as smart as the people that program it, at best. This type of cognitive capability may still be quite far away. Yes AI and ML can help, and I emphasize help us be more productive, but we still must provide guidance, review, and translation of the results.
Additional creative credits: Jordan Mudd, Demitri Powers, Nikki Rodriguez