When workplace safety can be a matter of life and death, safety communications can’t afford to be boring and overlooked. To raise awareness and bring safety into daily conversations, we developed a comic-themed campaign that transforms common threats into villains and the data center workers who face them into heroes.

An immersive world of print collateral, collectible swag, environmental graphics, and animated stories keep safety messages in sight and entice employees to engage.

Feel the love:

The global campaign has been a staggering success, boasting up to 100% engagement in some data centers.

Safety risks have become top-of-mind for employees.

Managers around the data center universe clamored for their own version, spawning three new employee engagement campaigns.

Project role:

Creative direction / Ideation / Art direction / Design / Vendor management

Illustrations by Kim Herbst and Johnathan Case

Animations by Deep Sky Studios and Zookeeper